Best selling British author, Monica Ali has signed with leading PR Agency, PHA Media (www.pha-media.com) to promote her new, thought-provoking novel while cementing her profile as one of the UK’s finest authors.

Monica Ali’s debut novel, Brick Lane, was shortlisted for the Man Booker Prize for Fiction in 2003 and propelled her onto the Granta’s Best of Young British Novelists list for the same work before it was even published. It was later released as a film in 2007 and received much critical praise. Her other novels include Alentejo Blue and In the Kitchen.

Brick Lane is an epic tale that follows the life of Nazneen, a Bangladeshi woman who moves to Tower Hamlets in London at the age of 18 to marry an older man. It presents an insightful look into the British immigrant experience.

The latest novel from Ali sees the writer venture in a brave, unexpected direction but still embraces themes surrounding relationships and identity that are evident in her previous work.

PHA Media has first-class celebrity, entertainment and publishing PR experience having worked with household names like Shaun Ryder, Anton du Beke and Davinia Taylor. The publicity agents have also successfully launched a new magazine.

Monica Ali will be looked after by PHA Media’s Celebrity PR department who will work closely with the PR agency’s Digitial PR department to deliver an integrated traditional and online media campaign. This approach will ensure that a broad audience is reached and engaged with to achieve maximum publicity for Ali’s eagerly anticipated new book.

The team have developed a strategic and proactive PR plan that will be implemented over a six month period.

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